Why List with Us? Here's 18 good reasons.
All Agents Are Not The Same
For many people, selling a home is one of the biggest financial decisions they make, so choosing the best agent for the job is of paramount importance.
On the surface many home owners believe that agents are all the same, and if this were true then it doesn't really matter who you may choose to market and sell your most valuable asset.
A closer look though reveals that all agents are not the same. There are differences in the value of marketing offered, fees charged, services provided and education and training, expertise and experience of individual consultants.
A term often used to describe the various strengths of a particular business in relationship to its competitors is "Points of Difference". In other words, what are the things about the particular business that differentiate them from their competitors and that provide a benefit to their clients that others can rarely match?
Towns Shearing offers their clients eighteen good reasons why you should select them to market and sell your property. While some competitors can offer a few of these services, no other local agent can match the range and extent of benefits that Towns Shearing Real Estate offers.
Why is this important?
While research shows that the person who buys your property will come from four main sources, the fact is you need every facet of marketing to attract the largest body of potential purchasers to your property, to sell in a reasonable time, at the best possible price.
As an example, while it is true to say that newspaper advertising draws the most enquiries to a property, the buyer who eventually pays the best price may have been drawn into the real estate office from the agent's window display advertising or the signboard. Because you don't really know where the best buyer will come from, you need every possible facet of marketing working for you.
What are Towns Shearing Real Estate's points of difference?
- Largest range of properties in the Examiner Newspaper
- We advertise your home every week
- No cost marketing option
- No extra charge for Internet and Open Homes
- Your property seen on over 30 websites
- Consistently named among Top Five Agents Statewide for realestate.com.au property hits
- Large residential sales team
- Member of Australia's largest Real Estate referral network
- Our unique SMS signboard
- Every Property Gets a Photo Signboard Free
- Our Preferred Client Programme
- Largest window displays
- Buyer feedback to the owner
- Negotiation skills
- We specialise in residential and rural sales
- We offer professional photography
- Professional house plans
- We sell more properties across Launceston than anyone else
Number One
Largest range of properties in the Examiner Newspaper
So What?
As the largest source of buyers you simply can't afford not to be featured in the local newspaper when selling your property, but any agent can advertise your home – what's so special about Towns Shearing marketing?
Firstly, our marketing packages are offered to our clients at highly discounted rates. Because our property promotion is larger and more frequent than any other agent, and we guarantee the Examiner newspaper a specified amount of pages per annum, we enjoy the lowest advertising rate in the industry which flows through to our clients. So you get more promotion for your dollar with our company.
Secondly, because we advertise more properties than our competitors each week, we draw a higher total number of enquiries to our office than anyone else. Our first objective is to sell the property that the buyer has called about, but if that is unsuccessful we can then introduce them to our other listings.
Finally, we continually have clients list with our company who say that they turn to Towns Shearing advertising first, because of our huge range of properties and the easy to read layout and style of our display.
Number Two
We advertise your home every week
So What?
Research shows that there are new buyers in the market place every week. It is amazing how many times a property has been consistently advertised over a number of weeks, when from seemingly nowhere a buyer who sees it advertised for the first time, inspects and purchases the property at a good price.
This sometimes happens because the buyer has just started looking seriously to buy and is therefore unaware of how many times the property has previously been advertised. Towns Shearing are the only agents who advertise their client's home's every week either by a large display advertisement or our back page marketing.
Because the back page is set out differently into suburb groupings we often have buyers who choose to inspect a number of homes in the same suburb. We have often caught buyers in our "buyer net" this way before they reach the Examiner's back page advertising.
Number Three
No cost marketing option
So What?
Many of our clients recognise the benefit of large display advertising that draws more enquiries to their property, but others enjoy the option of a lower profile campaign which is offered by Towns Shearing at no cost to the client. Very few of our competitors offer this option.
While most of our clients choose to invest in the marketing of their property, option. sometimes - for various reasons - home sellers choose the "No Cost" option.
This may be because they prefer a lower exposure for their home similar to those who list properties silently. Many start out this way knowing they have the further option of a higher profile campaign at a later date if the property hasn't sold in the first few weeks.
Number Four
No extra charge for Internet and Open Homes
So What?
The internet is growing in importance as a marketing medium with current success rates varying between 20% - 30% while open homes are achieving around 25% success rate.
Obviously these two mediums are a must in the marketing mix for your property and are offered by Towns Shearing Real Estate at no cost to our clients while some agents are charging additional fees for these services.
Number Five
Your property seen on over 30 websites
So What?
With the internet becoming an increasingly important medium it is important to capture the largest parameter of buyers who prefer to search for property by this method.
The new generation of home buyers are turning more often to the internet and when they contact our office they are generally better educated than the traditional buyer and sometimes have their mind made up to purchase even before an inspection is carried out.
This is the way of the future and real estate agents need to be up to date with technology. Towns Shearing properties are displayed on five real estate portals and over 30 Websites.
Number Six
Consistently named among Top Five Agents Statewide for realestate.com.au property hits monthly survey
So What?
Obviously it is not only important for your property to be accessible via the world wide Web but it is great comfort for you to know that your property is more likely to be accessed and viewed when listed with Towns Shearing Real Estate.
realestate.com.au is the major real estate Portal in Australia enjoying the largest market share among all real estate Portals, and Towns Shearing is the only Launceston agent who has appeared in the Top 5 Real Estate Agents Survey every month since its inception.
Number Seven
Large residential sales team
So What?
Towns Shearing employs possibly the largest residential sales team from a single office with twenty registered consultants. While it takes only one buyer and generally one salesperson to consummate the successful sale of your property, it is not always known from which buyer or consultant that your sale will eventuate.
Having twenty registered consultants, means that the capacity of Towns Shearing to deal with a greater number of purchasers at any given time than other agents, will work to your advantage. If a consultant is dealing with a particular purchaser whose requirements match your property details, you always know that your property is more than likely going to be added to the list of possible homes that match the buyer's criteria.
Number Eight
Member of Australia's largest Real Estate referral network
So What?
Towns Shearing Real Estate is a member of INDEPENDENT REAL ESTATE NETWORK (IREAN) which has 4,000 members nationwide. This means that wherever you move to within Australia, we can find an agent to assist with your housing needs and in turn can receive buyer referrals from other member agents for people moving into our area.
While a number of agents are members of similar referral networks, IREAN's membership is over 4 times larger than its nearest competitor.
Number Nine
Our unique SMS signboard
So What?
No other agent offers this unique and effective sales tool to sell your property. Each one of our highly visible sign boards are encoded with an SMS code number which a buyer simply texts to our database via a separate mobile number.
Details of the property are then automatically text back to the purchaser within minutes and the buyer contact details are registered on our system for our consultant to follow up.
This is a great benefit to our clients because many home buyers show initial interest when they drive past a property, but due to time restraints and busyness may not follow through with their enquiry. This system captures many buyers and provides the consultant with the opportunity to re-spark interest in your property which may have otherwise been lost.
Number Ten
Every Property Gets a Photo Signboard Free
So What?
When you list with Towns Shearing you will automatically receive a photo sign board to effectively promote your property from the street frontage.
It is usual practice for real estate companies to charge anything from $200 up to $600 for a similar sign depending on size, structure etc...
With Towns Shearing a photo sign board is provided absolutely free.
Number Eleven
Our Preferred Client Programme
So What?
At the cutting edge of technology this system captures hundreds of buyers who enquire from many different sources. These may include open homes, phone - in enquiry, internet enquiry, window display, signboards, newspaper, walk-ins to our office, referral buyers, friends, investors and permanent buyers.
Details of the purchasers requirements are registered on the system and when a new listing is registered, the details are automatically matched to those buyers whose requirements match the subject property.
This system often results in a quick sale for the home owner to a pre-qualified purchaser and usually at a good price. This is because the buyer who is already registered on the system is usually educated to the market. They also know that to secure a property which meets their needs before it is exposed to the wider market, they must offer a good price for the home seller to consider selling it to an early buyer before it is more thoroughly tested in the market place.
Number Twelve
Largest window displays
So What?
Towns Shearing Real Estate has the largest city office window display of properties in Launceston, complimented by several suburban displays. Many competing offices have reduced their window displays or adopted a more minimalistic approach.
While this may make their office building look a little more trendy, that is of little benefit in selling your property. Buyers will not stand in front of a television monitor for hours waiting for their perfect property to appear. If they want electronics they will use the internet.
It is far more important to know that your property details are prominently displayed at all times – night and day – to capture that passer-by that may pass that way at any time.
Number Thirteen
Buyer feedback to the owner
So What?
Surveys conducted throughout the Australian and New Zealand real estate markets consistently tell us that the biggest frustration of home owners when selling their home, is the lack of feedback from the agent after the property is listed.
Towns Shearing Real Estate prides itself on having the very best systems and procedures to assist with buyer feedback to home owners. This includes the day of an open home or an individual inspection, the days immediately following and the regular systematic appointments or phone discussions for sometimes many weeks over the marketing campaign, eventual sale and post sale communication.
Because our systems are so precise, the only way you may be let down with feedback is if a consultant does not follow procedure. This will not often happen due to consistent back-up training provided by our company to our valued consultants. We recognise that Towns Shearing Real Estate will only ever be as good as its systems and people and therefore valuing them is ultimately valuing our clients.
Number Fourteen
Negotiation skills
So What?
Imagine that you have entrusted the sale of your property to the best real estate company, with superior systems and procedures, great marketing ideas and skills who find the right buyer for your home. What use is this to you, if the consultant cannot effectively negotiate and close a sale on your behalf for the maximum the buyer can afford to pay, and at a price that you are happy with?
This is why Towns Shearing Real Estate emphasises these skills in their regular training and educating of consultants. The best clients are the ones who come back to use our services time and time again and also refer their friends to our company. Those clients will only do that if they know from personal experience that we always work to achieve the highest and best price for them when we sell their property.
We are so confident of our consultant's ability to negotiate that we invite you to put them to the test.
Number Fifteen
We specialise in residential and rural sales
So What?
At first glance this may not appear to be of great benefit to you but consider many of our competitors who have their fingers in a number of pies. These may include residential sales, rural sales, property management, valuations, commercial real estate, developing and so on.
Because Towns Shearing Real Estate concentrates the energies of the team on residential and rural sales only, this allows us to specialise and not become distracted in other facets of real estate. This means our twenty consultants can give you – the home seller - our maximum attention to detail and focus to achieve the best possible result.
Number Sixteen
We offer professional photography
So What?
You don't get a second chance to make a first impression. Creating dynamic images gives your advertising that professional edge.
Many prospective buyers have first contact with the property they end up buying, via the internet. A poor quality photograph can turn potential buyers away and they move on to other more appealing homes.
While this cost effective service is not unique to Towns Shearing, it is not offered by all of our competitors. We highly recommend you consider utilising it as part of the marketing strategy.
Number Seventeen
Professional house plans
So What?
Once again this feature is not unique to Towns Shearing but also not a service offered by all of our competitors. More and more often we are receiving requests from buyers for house plans. When we receive this request we immediately know that the purchaser is more than a little interested in the home.
A house plan sets your property apart from the many others that the buyer may be considering and helps to create a mental picture in the buyers mind, making your property more memorable. It also assists home buyers to place furniture and to ascertain the design suitability for their particular lifestyle and needs.
Number Eighteen
We sell more properties across Launceston than anyone else
So What?
At the end of the day, the fact is Towns Shearing Real Estate consistently lists and sells more properties across Launceston than any other single office. That means that all of our strengths, points of difference and benefits we offer our clients are obviously working and producing the results. The figures speak for themselves.
So if you were considering selling your property in Launceston suburbs and surrounding areas, it makes good sense to list with the agency that consistently out performs its competitors, which means better results for you.