1. Largest Range Of Properties In The Examiner Newspaper

So What?

As the largest source of buyers you simply can’t afford not to be featured in the local newspaper when selling your property, but any agent can advertise your home – what’s so special about Towns Shearing marketing?

Firstly, our marketing packages are offered to our clients at highly discounted rates. Because we guarantee the Examiner newspaper a specified amount of pages per annum, we enjoy a competitive advertising rate which flows through to our clients. So you get more promotion for your dollar with our company.

Secondly, because we advertise more properties than our competitors each week, we draw a higher total number of enquiries to our office than anyone else. Our first objective is to sell the property that the buyer has called about, but if that is unsuccessful we can then introduce them to our other listings.

Finally, we continually have clients list with our company who say that they turn to Towns Shearing advertising first, because of our huge range of properties and the easy to read layout and style of our display.

2. No Sale No Charge Option

So What?

Many of our clients recognise the benefit of large display advertising that draws more enquiries to their property, but others enjoy having a lower profile campaign which is offered by Towns Shearing as a no sale no charge option. Very few of our competitors offer this option.

While most of our clients choose to invest in the marketing of their property, sometimes - for various reasons - home sellers choose the “No Sale No Charge” option.

This may be because they prefer a lower exposure for their home similar to those who list properties silently. or they don’t wish to be out of pocket if their property doesn’t sell. Many start out this way knowing they have the further option of a higher profile campaign at a later date if the property hasn’t sold in the first few weeks.

Others don’t wish to contribute to the marketing of their home or feel that the nature of their property doesn’t justify a high profile campaign. We believe they should be given this option if that is what they prefer.

3. Feature Property On realestate.com.au

So What?

realestate.com.au’s* Feature Property is the cost effective way to increase views and enquiry for your property and appear above all standard listings in the search results page and attract more enquiries.

It also gives you priority placement on map view and on realestate.com.au’s mobile site.

The propety listing stands out with an enhancing border and background to further stand out from a standard listing.

This extra feature is offered by Towns Shearing as a standard with all home and unit listings.

*Properties are featured for a limited time

4. New Generation QR Codes

So What?

Towns Shearing also offer the new “state of the art” QR code system to assist buyers to quickly download photos and other information about the property directly to their mobile phone.

The system works with a special code being placed on the signboard and newspaper advertising which can be scanned by a buyer’s phone to download all available information.

QR codes are a relatively new innovation within the real estate industry and to date, few agents are able to offer this medium.

5. Your Property Accessible On Over 100 Websites

So What?

With the internet becoming an increasingly important medium it is important to capture the largest parameter of buyers who prefer to search for property by this method.

The new generation of home buyers are turning more often to the internet and when they contact our office they are generally better educated than the traditional buyer and sometimes have their mind made up to purchase even before an inspection is carried out.

This is the way of the future and real estate agents need to be up to date with technology. Towns Shearing properties are displayed on the major real estate portals and accessible on over 100 Websites.

6. No Extra Charge For Internet Marketing

So What?

The internet is growing in importance as a marketing medium with current success rates* of around 44%.

Obviously this medium is a must in the marketing mix for your property and is offered by Towns Shearing Real Estate at no cost to our clients while some agents are charging additional fees for this service.

*Statistics collated from company sales during 2009 – 2010 financial year

7. Large Residential Sales Team

So What?

Towns Shearing employs possibly the largest residential sales team from a single office with eighteen registered consultants. While it takes only one buyer and generally one salesperson to consummate the successful sale of your property, it is not always known from which buyer or consultant that your sale will eventuate.

Having eighteen registered consultants, means that the capacity of Towns Shearing to deal with a greater number of purchasers at any given time, will work to your advantage. If a consultant is dealing with a particular purchaser whose requirements match your property details, you always know that your property is likely to be included in the list of possible homes that match the buyer’s criteria.

8. Member Of Australia’s Largest Real Estate Referral Network

So What?

By using the services of an IRENE Networking Agency, your property is uploaded onto a dedicated National Property Networking Web Site. Your Property is exposed to thousands of Consultants throughout Australia.

Put simply, more people means more buyers which creates more urgency & more opportunities during the sales process.

9. Photo Signboard Option

So What?

When you list with Towns Shearing you will have the option of an interactive photo sign board to effectively promote your property from the street frontage.

It is usual practice for real estate companies to charge hundreds of dollars for a similar sign depending on size and structure, but we can offer this upgrade at a low cost.

10. Our Property Alert System

So What?

Details of the purchasers requirements are registered on the system and when a new listing is registered, the details are automatically matched to those buyers whose requirements match the subject property.

The buyer is then notified via email with the details of the property. They may then also be followed up with a phone call by an individual consultant.

This system often results in a quick sale for the home owner to a pre-qualified purchaser and usually at a good price. This is because the buyer who is already registered on the system is usually educated to the market. They also know that to secure a property which meets their needs before it is exposed to the wider market, they must offer a good price for the home seller to consider selling it to an early buyer before it is more thoroughly tested in the market place.

11. Largest Window Display

So What?

Towns Shearing Real Estate has the largest city office window display of properties in Launceston, complimented by several suburban displays.

Many competing offices have reduced their window displays or adopted a more minimalistic approach.

While this may make their office building look a little more trendy, that is of little benefit in selling your property. Buyers will not stand in front of a monitor for hours waiting for their perfect property to appear. If they want technology they will use the internet.

It is far more important to know that your property details are prominently displayed at all times – night and day – to capture that passer-by that may come that way at any time.

12. Buyer Feedback To The Owner

So What?

Surveys conducted throughout the Australian and New Zealand real estate markets consistently tell us that the biggest frustration of sellers, is the lack of feedback from the agent after the property is listed.

Towns Shearing Real Estate prides itself on having the very best systems and procedures to assist with buyer feedback to property owners. This includes the day of an open home or an individual inspection, the days immediately following and the regular systematic appointments or phone discussions for sometimes many weeks over the marketing campaign, eventual sale and post sale communication.

Because our systems are so precise, the only way you may be let down with feedback is if a consultant does not follow procedure. This will not often happen due to consistent back-up training provided by our company to our valued consultants. We recognise that Towns Shearing Real Estate will only ever be as good as its systems and people and therefore valuing them is ultimately valuing our clients.

13. Negotiation Skills

So What?

Imagine that you have entrusted the sale of your property to the best real estate company, with superior systems and procedures, great marketing ideas and skills who find the right buyer for your property. What use is this to you, if the consultant cannot effectively negotiate and close a sale on your behalf for the maximum the buyer can afford to pay, and at a price that you are happy with?

This is why Towns Shearing Real Estate emphasises these skills in their regular training and educating of consultants. The best clients are the ones who come back to use our services time and time again and also refer their friends to our company. Those clients will only do that if they know from personal experience that we always work to achieve the highest and best price for them when we sell their property.

We are so confident of our consultant’s ability to negotiate that we invite you to put them to the test.

14. We Specialise In Residential And Rural Sales

So What?

At first glance this may not appear to be of great benefit to you but consider many of our competitors who have their fingers in a number of pies.

These may include residential sales, rural sales, property management, valuations, commercial real estate, developing and so on.

Because Towns Shearing Real Estate concentrates the energies of the team on residential and rural sales only, this allows us to specialise and not become distracted in other facets of real estate. This means our twenty consultants can give you – the seller - our maximum attention to detail and focus to achieve the best possible result.

15. We Offer Professional Photography

So What?

You don’t get a second chance to make a first impression. Creating dynamic images gives your advertising that professional edge.

Many prospective buyers have first contact with the property they end up buying, via the internet. A poor quality photograph can turn potential buyers away and they move on to other more appealing homes.

While this cost effective service is not unique to Towns Shearing, it is not offered by all of our competitors. Professional photography is included in several of our marketing packages.

16. Professional House Plans

So What?

Once again this feature is not unique to Towns Shearing but also not a service offered by all of our competitors. More and more often we are receiving requests from buyers for house plans. When we receive this request we immediately know that the purchaser is more than a little interested in the home.

A house plan sets your property apart from the many others that the buyer may be considering and helps to create a mental picture in the buyers mind, making your property more memorable. It also assists home buyers to place furniture and to ascertain the design suitability for their particular lifestyle and needs.

A professionally presented plan is important for both accuracy and the presentation of your home. It is also included in several of our marketing packages.

17. We Sell More Properties Across Northern Tasmania

So What?

At the end of the day, the fact is Towns Shearing Real Estate consistently lists and sells more properties across the north of Tasmania than any other single office. That means that all of the strengths, points of difference and benefits we offer our clients are obviously working and producing the results. The figures speak for themselves.

So if you were considering selling your property in Launceston suburbs and surrounding areas, it makes good sense to list with the agency that consistently out performs its competitors, which means better results for you.